Bike hotel & offers
Positioning & packages.
Clarify your positioning for cyclists and design concrete stays, packages and services that fit your level of ambition and seasonality.
Cycling consulting · Hotels · Destinations · Events
Make cycling a real part of your offer.
I help hotels, destinations and events design cycling experiences, services and partnerships that feel authentic for riders and sustainable for your team.
Cycling consulting by Bike o'Clock
From “we should do something for cyclists” to a clear, realistic offer.
Many places want to speak to cyclists: a bike room, a few routes on the website, maybe a partnership with a local event. But the difference between a basic offer and something riders talk about is in the details, the coherence and the way everything connects.
My role is to help you define what makes sense for your context, design the services and experiences around that, and support you in making it work in real life – for guests, riders and your internal team.
What we can work on
Routes & experiences
Ride library & on-site flow.
Build a coherent library of routes (road, gravel, MTB), guided options and practical information that feels natural for guests and your staff.
Partnerships & events
From ideas to activation.
Structure relationships with local guides, events, brands and destinations so collaborations are clear, balanced and long-term.
Typical projects
Turning a hotel into a real bike base.
Review of current offer, definition of a clear cycling positioning, bike room and workshop concept, ride library, packages and partnerships with guides and events.
- Audit of current situation and assets
- Concept for services & guest journey
- Support on communication & visuals
Cycling layer for a destination or event.
Help a region, tourism office or event organiser structure how cycling fits into their story: routes, partners, accommodation, key dates and on-site experiences.
- Definition of target riders & priorities
- Route and experience framework
- Implementation roadmap with local actors
Process
1. Audit & direction
Where you are now.
We map your current situation: facilities, staff, routes, partners, communication and constraints. Then we define a clear direction.
2. Design
Offer, routes & services.
Together we design the concrete pieces: services, packages, route library, on-site flow and partner roles.
3. Implementation
Make it real.
I support you in putting things in place: internal guidelines, partner agreements, content and first activations on the ground.
Next step
Have a project where cycling should play a role?
Send me a short description of your hotel, destination or event and what you would like to achieve. I’ll come back with a first idea of how we could structure the work and we see if it fits.