Bike o'Clock Logo
Bike o'Clock Logo

Swiss Alps — Villars / Gryon

Guiding, custom apparel and cycling consulting rooted in the Swiss Alps. Bike o'Clock brings together local knowledge, Italian style and years of experience on the bike.

Alps-based · Rider-led · Project-focused Scroll to discover

What I do

Cycling services built around real riders and real projects.

Bike o'Clock combines guiding, custom apparel and consulting into one studio. Whether you are an individual rider, a club, a hotel or a brand, we can build something that fits how you ride and work.

Guiding & Experiences

Ride the Alps with a local guide.

Private road, gravel and MTB rides around Villars, Gryon and the wider Alpes Vaudoises & Valais. From half-day loops to full-day adventures, built around your level, time and goals.

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Alka Sport Agent

Custom cycling apparel, made in Italy.

From first idea to final delivery, I support clubs, hotels and events in creating technical, made-to-measure Alka Sport kits that riders actually want to wear.

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Cycling Consulting

Strategy and projects on two wheels.

Helping hotels, destinations and brands design cycling offers, routes and partnerships that feel authentic, sustainable and attractive for riders.

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Cycling in the Alps

Ride. Explore. Discover.

Luca from Bike o'Clock

About

Bike o'Clock is Luca, his bikes and the projects built around them.

Based in Gryon in the Swiss Alps, I split my time between guiding riders on local roads and trails, developing custom kits with Alka Sport and consulting for hotels, events and tourism boards on cycling-related projects.

The common thread: authenticity, long-term relationships and solutions that actually work for riders on the ground.

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